One of the big talking points right now is around footfall and conversion and how one of the biggest opportunities and challenges for Travel Retail is about how we can attract more travellers into the Duty Free environment in the first place. And this is illustrated by footfall currently standing at 43% of travellers, meaning […]
Gifting continues to be one of the most important purchase occasions within the Travel Retail channel. However, when discussing gifting, we often group this into a single ‘gifting occasion’ or segment shopper into overall ‘gifters’. However, as covered in Pi Insight’s Global Shopper Database, there isn’t one single ‘gifting occasion’ in Duty Free, but rather […]
As Duty Free shopping becomes increasingly impulsive, experiential and driven by in-store engagement, what role does pre-trip research now play in the shopper journey? Historically, pre-trip research has been viewed as an important tool for driving conversion, encouraging shoppers to plan their purchases, identify products and make decisions before they even arrive at the airport. […]
Promotions have always played a key role in the Duty Free environment, but with such a diverse mix of travellers, purchase missions and shopping behaviours, there’s no single promotional mechanic that will appeal to everyone. While some shoppers are primarily motivated by saving money, others are looking for added value, rewards or something that makes […]
It’s now mid-October so the juggernaut quarter of Q3 is behind us and Q4 is now well underway! As we move into Q4, we’re entering one of the most interesting periods of the year for Travel Retail. With the October half-term, festive travel, Christmas holidays and the build-up to the New Year, airports will see […]
There are so many factors that can impact a shopper’s purchase decision in the Duty Free store, with these ranging all the way from price, brand familiarity, promotions, exclusives, staff interaction, sustainability, product differentiation, etc. However, when it comes to factors that shape decision making, it is important to differentiate between factors that convert a […]
Staff interaction remains an important part of the Travel Retail experience, acting as potentially the most influential tool at our disposal for shaping decision making, but also acting as a key means of meeting shopper wants, needs and expectations. However, in order to ensure we are meeting those expectations, we need to understand the key […]
Last week we looked at the leading barriers to Duty Free visiting and the opportunity that increasing footfall presents for the channel. This week, we’re looking at the conversion barriers – what is stopping those who browse from actually making a purchase? Taken from the latest edition of Pi Insight’s Global Shopper Database, the leading […]
As a channel, we spend a lot of time focusing on what happens inside the Duty Free store in terms of how we drive interaction, improve conversion and create a more engaging and differentiated shopping experience. However, one of the biggest challenges (and opportunities!!) continues to sit further up the funnel, in terms of footfall […]
At Pi Insight, we conduct a huge amount of both online and face-to-face consumer research, all of which is focused on the Travel retail sector. However, as time goes on, more and more Travel Retail stakeholders are looking to advanced research methodologies to answer some of their burning consumer insight questions. Advanced research methodologies, when […]
