At Pi Insight, we conduct a huge amount of both online and face-to-face consumer research, all of which is focused on the Travel retail sector. However, as time goes on, more and more Travel Retail stakeholders are looking to advanced research methodologies to answer some of their burning consumer insight questions. Advanced research methodologies, when […]
Value has always been a big part of the Duty Free proposition, and traditionally that conversation has been dominated by price and promotions. Basically, travellers enter the store and expect to save money compared to other channels, such as domestic. However, the way in which shoppers are perceiving value is constantly evolving, and as more […]
Travel Retail is often described as a “shop window” due to its ability to give brands the opportunity to put their products in front of an ever changing, diverse mix of consumers in a single place. At Pi Insight, we have conducted a huge amount of consumer research into the true role of Travel Retail […]
