Pi Insight Launches Indian Duty Free Shopper 2026 Study
Next week, we will be launching the new Indian Duty Free Shopper 2026 Study!!
The Indian traveller currently sits as one of the most important growth audiences in Travel Retail and offers one of the single most significant opportunities for our industry going forward.
The new report will provide a real deep dive look into today’s Indian shopper, and highlight key behaviours and tendencies designed to unlock the Indian shopper opportunity, including:
🎁 The Gifting Occasions: Indian travellers have emerged as one of the most prominent gifting audiences within the Asia Pacific region. They also over-index for certain gifting reasons, such as buying to say thanks or to treat someone
✨ Differentiated familiarity: Indian shoppers often want the reassurance of familiar brands, but they are also looking for something different from what they can buy at home. Travel Retail exclusives, limited editions and differentiated formats are of increased importance for Indian shoppers and have a significant degree of influence
👥 Staff interaction matters: Indian travellers are among the most engaged shopper groups when it comes to interacting with retail staff. More importantly, those interactions are more likely to influence the purchase decision of the Indian shopper vs. other nationalities
🔍 They are open to experimentation: While familiarity remains important, Indian travellers are also among the most willing to explore non-regular brands. The key is reducing perceived risk.
🌱 Sustainability is becoming an expectation: Sustainability has moved away from being “nice to have” to an expected part of the proposition. However, effective sustainability-based communications can play an important role in the final stages of decision-making when shoppers are choosing between similar products.
The new report will be available very soon and over the next couple of weeks, we’ll be releasing new insights and infographics specifically on the Indian shopper and the opportunity this key travelling nationality represents. So make sure you are following Pi Insight to not miss out!