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Research Reports
Comprehensive reports offering detailed insights into categories, nationalities, markets, and trends. Our reports combine robust and tailored datasets, with expert analysis to provide immediate and cost effective access to the insights you need.
Research Reports
Immediate insight = Informed decision-making
Our Research Reports are designed to deliver timely, relevant, and actionable intelligence for the Travel Retail industry.
Driven by Pi Insight’s Global Shopper Database, our reports provide real insight, not just data – helping you uncover opportunities, refine strategy, and make confident, evidence-led decisions. Whether global or region-specific, we cover all major Travel Retail categories, nationalities and themes.
Reports are released throughout the year, with key themes including:
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Nationality Studies
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Region Studies
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Category Studies
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Shopper Behaviour Studies
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Shopper Segmentation Studies
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Shopper Profiling Studies
Pi Insight’s reports currently include:
The Indian Shopper Study
(Available now)
Identify opportunities and drive growth with a comprehensive analysis of shopper behaviour and purchasing habits across the dynamic Indian Duty Free market.
The Global Shopper Study
(Coming soon)
The Travel Retail industry’s must-read report, providing an overview of Global shopper behaviour, including Duty Free purchase reasons, purchase drivers, purchase planning and trade up opportunities.
The Impulsive Shopper Study
(Coming soon)
As impulsive purchasing behaviour continues to increase, this report provides a deep dive look into the impulsive shopper mentality and how to take advantage of the opportunities they represent.
The Gifting Study
(Coming soon)
The gifting occasion maintains its position as a core pillar of the Travel Retail channel. However, as gifting dynamics continue to evolve, this report provides the tools required to adapt shopper centric gifting strategies.
The Generation Study
(Coming soon)
Gen Z is growing; millennials are demanding; boomers are not purchasing like they used to. The Generation Study compares the different generations and the opportunities each group represents.
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We transform data into actionable insight.
We create user-friendly assets for leading FMCG brands and retailers who use our data to inform their decision-making.
